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Visit Glenwood Springs, the tourism department of the Glenwood Springs Chamber Resort Association, was recently announced as the winner of the Governor’s Outstanding Community Tourism Initiative for the 2020 Glenwood Gold Visitor Stimulus Initiative. The award was presented at the recent Governor’s Tourism Conference held in Pueblo, CO.

The annual awards dinner on Thursday, November 4, honored individuals, and organizations that have greatly contributed to the advancement and innovation of Colorado’s tourism industry. “The last 18-months have been a trying time for the tourism and hospitality industry, and “true grit” is a very apt name for this year’s conference,” said Courtney Frazier, chair of the Colorado Tourism Board and executive director of the Colorado Dude & Guest Ranch Association. “Our industries continue to rebound and adapt to new ways of doing business. I am encouraged by the tenacity and work of our many industry partners.”

Through its tourism department, the Glenwood Springs Chamber Resort Association awarded 1,000 guests with $100 in the Glenwood Gold community currency. Many businesses in Glenwood Springs signed up to accept Glenwood Gold. There was no cost to the businesses, and each received 100% of the face-value of the community currency. Lodging properties, restaurants, and retail businesses benefited from this initiative, boosting the local economy.

The Glenwood Gold Visitor Stimulus Initiative was funded by $50,000 from tourism promotion reserves as approved by the Glenwood Springs City Council and was matched through CARES ACT funding by the Garfield County Commission for a total of $100,000. The entire $100,000 was utilized to “gift” back to visitors to spend within the community.

Guests who booked a minimum two-night stay with a Sunday through Thursday check-in at a lodging property within the Glenwood Springs city limits qualified for the promotion. More than half the “winners” stayed more than the two-night minimum. Qualified stays were registered online and verified by the Visit Glenwood staff and guests picked up their Glenwood Gold at the Glenwood Springs Visitor Center, at 802 Grand Avenue.

Initially, the program ran from July 1 through October 31, 2020, but was extended through November 30 following I-70’s two-week closure due to the Grizzly Creek Fire. The story was picked up by several national and international media outlets including Fox News Network, Insider and Travel and Leisure.

“While Visit Glenwood Springs was proud to be acknowledged for the Glenwood Gold Visitor Stimulus initiative, it was even more gratifying to know that we helped to inject the local economy with a significant boost during an exceedingly difficult time,” said Lisa Langer, Director of Tourism.


About Glenwood Springs

The Land of Water, where world-famous hot springs meet year-round outdoor adventures. Glenwood Springs is located 160 miles (257 kilometers) west of Denver on I-70. For more information and to plan a trip:

An online media room is available at Photos and B-roll video footage available upon request linked in the media room.


Media Contact:

Lisa Langer, Director of Tourism, Visit Glenwood Springs, +1 970-230-9035,

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